I help organizations boost thought leadership, brand and intelligence with editorially curated newsletters
Newspresso is my brainchild. But I also create, curate and design other editorial-focused newsletters for companies and organisations under the label Newspresso for Business.
Clients include: energy group Eneco, strategy consultant Thaesis, Dutch newspaper FD, and Dutch award show FD Gazellen.
My 2+ years of experience of curating newsletters people actually open (average opening rate: +45%, double the industry average) allowed me to master the art of newsletter writing and create a feel for what people want to read.
The largest and most successful I did was FD Bites, a daily newsletter for young professionals Het Financieele Dagblad, the Dutch financial daily, commissioned me to do. I launched, wrote and edited it for 1,5 years. Then it merged with an app. It got send out to 7200+ people five days a week and had an opening rate of 50% – double the industry average.
I can help you to create, design and curate a newsletter that provides habitual value to your audience, with a tone of voice that makes it easy to digest. A newsletter your audience will actually read and will look forward to reading.
Sounds easy? Yes.
But the reality is it isn't.
Jan Fred van Wijnen, editor, FD (Dutch financial newspaper)
About FD Bites: “Liza is capable of writing newsletters in such a way people in their fifties would wish they're millennials again.”
Claar Grooten, boardroom consultant
About FD Bites: “The newsletter is fresh, fun and personable and always suggests intelligent articles. Liza is able to curate serious journalism in a light way.”
Marianne Zwagerman, author, columnist
About FD Bites: “Valuable every morning!”